Trek Bicycle has acquired Electra Bicycle Company for an undisclosed...

2014-01-14T00:00:00

Trek Bicycle has acquired Electra Bicycle Company for an undisclosed amount. The move will expand Trek's market share in the cruiser and leisure market while Electra will benefit from Trek's financial, supply chain, distribution, and sales support. The Electra brand will continue to be managed and marketed out of its ...

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