Trerè Innovation has opened its first store under its new UYN (Unleash Your Nature) brand in Paris. It replaces a store that the Italian high-end knitter had opened for X-Bionic, with which it had an exclusive manufacturing and distribution deal in Europe. Three more UYN stores and a new shop-in-shop concept should be opened by the middle of this year, according to ispo.com. Besides its UYN line of baselayers, which is gradually being expanded to other products, the stores will feature some products that the company produces for other brands including Canada Goose, Giorgio Armani, Luna Rossa and Rossignol through its lab, called Areas for Academy Research and Engineering for Apparel in Sport. A new men's ski jacket developed for Rossignol, called Supercorde, has won an Ispo Award and will be presented at both companies' stands. It is said to include an “intelligent” membrane inserted into the garment through a patent-pending, seamless, three-dimensional construction.

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