Tyr Sport is helping to rehabilitate the image of Ryan...

Tyr Sport is helping to rehabilitate the image of Ryan Lochte through a new marketing campaign, “Just Let Me Work,” focusing on his charitable endeavors in the areas of muscular dystrophy and drowning awareness. Speedo and other brands decided to stop sponsoring the American swimming champion after he exaggerated an ...

You need to register to continue reading this article

Already an SGI Europe subscriber? Sign in here

Gated access promo

Register to continue reading

By registering today you’ll get access to:

  • 3  articles per month

For full access and to receive in-depth news, analysis, downloadable charts, infographics and more, become a member today

For corporate membership options and enquiries, please visit our corporate membership page