UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments.
The tender process will kick off on April 8, and bids will be accepted until May 17. It encompasses the rights to produce and market official match balls, sports equipment, and branded apparel, including footwear, for the specified competitions. This specific tender follows UEFA’s prior general tender for global commercial rights covering the 2025-2030 women’s soccer cycle, indicating a more targeted approach to meeting the needs of women’s competitions.
UEFA’s women’s national team competitions currently have their media rights handled by the CAA Eleven agency, while Two Circles manages sponsorship rights for all UEFA women’s competitions. By opening up this bidding process, UEFA aims to enhance the quality and visibility of apparel and equipment associated with its women’s soccer competitions, underscoring the organization’s commitment to advancing women’s soccer on the global stage.
