Ullfrotté, a Swedish company that sells natural wool apparel, has officially been renamed Woolpower after its main brand in order to make it easier for the company to expand its foreign sales. Of the 55 million Swedish kronor (€5.35m-$6.9m) generated in turnover last year, 70 percent came from sales made in 27 markets outside Sweden. Turnover that year was up by 42 percent compared with the previous year.