Umbro will be the new kit supplier for England Rugby in a new four-year deal, effective Sept. 1. It will be the first involvement with professional rugby for Umbro, which will take over from Canterbury of New Zealand, a brand owned by Pentland that has been England Rugby’s official supplier for eight years. From Sept. 1, Umbro will provide England Rugby’s men’s teams, senior women’s, sevens and age-grade teams with match kit, training wear and off-field kit. In addition, Umbro will be offering rugby fans a range of supporter wear for men, women and children. According to reports in the Daily Mail, Umbro’s new partnership with England Rugby is worth £20 million (€22.8m-$24.7) over the four-year period. Umbro countered a big offer from Adidas in October, according to Sportsmail.  Canterbury has posted a video on social media to thank the England team for its partnership, featuring a montage of memories from the past eight years. The brand noted it will continue to be committed to the game and to England fans who will still be able to wear Canterbury jerseys as it will be the official apparel partner of the British & Irish Lions for the tour of South Africa in 2021.

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