Under a new, exclusive collaboration, Ispo Shanghai gave its exhibitors direct access to Chinese consumers during last month's edition of the trade show. They were able to show the products from their current collections on the largest B2C marketplace in the country and offer them for sale online. We could not determine how many products were actually sold, but Ispo said the Ispo mini-site on Tmall got more than two million likes and 40,000 comments. The site and a broadcast got some 110,000 visits.

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