Under Armour and Zalando have joined forces for a new...

Under Armour and Zalando have joined forces for a new marketing campaign called “Shepwr” (pronounced “she power”). The brands will be accompanying a purely female influencer group, along with the Berlin-based musician Lary Poppins, on a three-day workout. The athletes will be demonstrating exercises on their social-media channels and providing ...

if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Industry Research and Analysis: in-depth rankings and data
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Or continue reading this article and register now.

For team or company-wide subscriptions and enquiries see our corporate membership page.