Under Armour continues to build the development of its outdoor performance gear. It is now backing up its expansion in this category by signing up John Jackson to its growing roster of sponsored athletes. The American rider has been figured in many mountain movies all over the world, first as a snowboarder and then as a mountain freeride skier. He was classed by ESPN as “undisputed rider of the year” in 2010, and got awards from the Snowboarder and Transworld Snowboarding magazines.

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