Under Armour has hired Peter Ruppe as senior vice president of footwear, effective immediately. He will be responsible for the strategy, merchandising and development of all footwear ranges and work from the company's headquarters in Baltimore, Maryland. Ruppe has worked for Nike for nearly 25 years, serving as vice president and general manager of global footwear categories and merchandising, vice president and general manager of global equipment, and vice president and general manager of athletic training and field sports. Most recently, he has served as president of Alchemy Global, an online investment platform dedicated to the sports and entertainment industry. He has also recently served as chief executive of WinForever, the coaching and training platform of Pete Carroll, the head coach of the Seattle Seahawks American football team.