Under Armour hires an Adidas veteran for its international push

2012-04-05T00:00:00

The Baltimore-based sports brand may have become serious about developing its huge potential outside the U.S. It has appointed Karl-Heinz “Charlie” Maurath president of its international operations, with effect from next September. His job will be mainly to expand Under Armour's business in key markets. He will direct the brand's ...

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