Under Armour is celebrating the launch of Stephen Curry's signature footwear collection, the Curry 3, with a new campaign starring the professional basketball player. The spot is set in the San Francisco Bay area and is shot by Harmony Korine, the American film director and screenwriter best known for writing ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here