Under Armour is celebrating the launch of Stephen Curry's signature footwear collection, the Curry 3, with a new campaign starring the professional basketball player. The spot is set in the San Francisco Bay area and is shot by Harmony Korine, the American film director and screenwriter best known for writing Kids. The video features a group of local athletes with Curry igniting their passion for basketball. The Curry 3 made its debut on Oct. 2.

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