Under Armour is taking the place of Adidas as official supplier of footwear, apparel and equipment for the famous collegiate sports teams of the University of Notre Dame, in the U.S. state of Indiana. Adidas has been the sponsor of the university's athletic teams, nicknamed as the Fighting Irish, for 17 years. Under Armour will also integrate them into its global marketing campaigns, social media initiatives, in-store promotions and grassroots activities.

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