Kindred Group’s sportsbook brand Unibet has generalized the name of its sponsorship program in France from #AuCoeurDuFootball to #AuCoeurDuSport (literally “in the heart or core of sport”). This year, the program will be supplying kits and other equipment (worth about €2,500 per club) to some 400 amateur clubs – 100 in basketball and 300 in football. In partnership with Act for Sport, Unibet began its sponsorships in 2019 and has so far equipped about 780 local French football clubs.

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