Union Sport & Cycle (USC), the French sporting goods and cycling industry association, has announced the launch of NEXTGEN by USC, a new event for sports industry players focusing on innovation and the social impact of sports. The event’s inaugural edition will take place on June 19-20 at the Maison du Sport Français in Paris. This free event is meant to attract business and political leaders who want to understand better the social and technological developments in the sports industry. The first edition will focus on three main thematic areas: the so-called “eco-native” companies, French sports tech and innovation in the cycling industry.

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