Uniqlo, the Japanese brand of affordable clothing, continues to invest in sports marketing, after switching over from Novak Djokovic to Roger Federer last year. It has become the main Olympic partner and official clothing supplier for Sweden's Olympic and Paralympic teams. The Japanese clothing brand will deliver LifeWear products to Swedish athletes and coaches over the next four years, including the Olympic and Paralympic Summer Games in Tokyo 2020, the Winter Games in Beijing 2022 and other competitions and activities associated with the Olympic games.

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