To support the many independent skateboard shops that have had to close during the Covid-19 pandemic in Europe, Vans is launching a program called “Foot The Bill.” The company is granting access to its Vans Customs platform to stores in the U.K., Germany, France, Italy and the Netherlands. There they can modify the design of the Vans Classic Slip-On or Era to something that represents them individually and collect the net proceeds of any sales up to 500 pairs per store. End customers can buy the individual designs as they are or further customize them with “other color, print and material combinations.” The initiative actually began in the U.S. in early April, with more than 30 skate shops, restaurants and other business taking part. It will expand in Europe over the next month.

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