Vista Outdoor, the parent of 39 sports and outdoor brands, announced it has entered into a definitive agreement to acquire Fox Racing, a global provider of high-performance motocross, mountain biking and lifestyle gear fromCalifornia. The purchase price is $540 million, with the possibility of earning an additional $50 million depending on Fox Racing’s financial performance. Fox Racing has been part of the portfolio of the private investment firm Altamont Capital Partners, based in the San Francisco Bay Area. Fox Racing has been a leading voice in the motocross and adventure community for 50 years, with a dedicated fan base and a clear brand mission: to “honor yesterday, conquer today, and invent tomorrow.“ The company’s long tradition of producing innovative gear that enables racers and adventurers to reach new heights is a perfect fit with Vista Outdoor’s existing portfolio of leading outdoor brands, the company said. Only recently, Vista Outdoor announced that it would separate its business lines. As a result, Fox Racing will become part of the Outdoor Products segment, which also includes CamelBak, Giro, Bell, Camp Chef, Bushnell Sports and Stone Glacier. You can read the full story in our sister publication, The Outdoor Industry Compass.

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