Vista Outdoor has hired Chris Sword as president of the cycling brands Bell and Giro. He is responsible for expanding the action sports business unit and reports to Chris Metz, the chief executive. Sword was previously president of Pearl Izumi, the brand of cycling and triathlon apparel. Before then, he was president for North America of Salewa and Dynafit and held executive posts at Ford and Russell Athletic. Sword enjoys cycling, snowboarding, skiing, marathons and triathlons. He and his family will relocate from Colorado to join the Bell/Giro team at its business headquarters in Scotts Valley, California.

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