Volcom has announced a multi-year partnership with CottonConnect in conjunction with the Farm to Yarn project, a program to increase the supply of organic cotton. CottonConnect, headquartered in London, specializes in connecting brands and retailers to farmers to create a transparent supply chain. Volcom and CottonConnect started the program in 2017 in eight villages in India's Madhya Pradesh region. The pilot program produced nearly 27 metric tons of organic cotton, representing an estimated 15 percent of Volcom's total organic-cotton supply. The products from the partnership will launch in spring 2019, adding to the organic cotton T-shirt range that Volcom has been selling for years. Details of the initiative can be found at www.volcom.com/farmtoyarn. Volcom is a subsidiary of Kering.

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