At the end of last month, Peter Wahle, the chief executive of Sport Eybl & Sports Experts (EAG), left the company after six years in office. Sport-Fachhandel, the German trade publication, has heard that there were differing views on how to lead the company into the future between Wahle and the Eybl family. The 52-year-old chief of Austria's leading sporting goods retailer had a contract expiring in 2015.
The analysis of the magazine suggests that Wahle's policy in regard to private labels was not as successful as expected. Neither were his efforts to differentiate the two sales channels which are Intersport Eybl (quality) and Sports Experts (price-driven). According to the report, the line of skiwear called Hermann Maier (named after the national ski hero), which was launched for the last winter season, was not a success. Apparently, the private label Wilder Kaiser for outdoor gear did not meet the company's expectations, either.
The position of Peter Wahle will not be renewed. Rolf Frischknecht, so far in charge of finances, will additionally take on Wahle's former main tasks, sales and marketing. With this decision, EAG will have only one single member in its executive board.
In its financial year ended on Aug. 31, 2011, EAG had total sales of €410 million, 2.5 percent more than in the previous year. In the first six months of 2011-12, sales were down by 4 percent or €20 million.