We have already reported on the ambitions of New Balance in the soccer market after the momentous sponsorship signed by its team sports subsidiary, Warrior Sports, with the Liverpool team. New Balance has now announced the appointment of Jonathan Ram as vice president of international business development for Warrior's sales. In this new role, he will run the brand's global sales team for soccer products. He will also be responsible for the sales outside North America for the balance of Warrior's business, including its ice hockey and lacrosse products. Ram will remain based in Boston and will continue to oversee the New Balance brand's business in the U.K. and Ireland. The Canadian executive has been with New Balance since 2002, most recently as managing director of New Balance EMEA. He has worked in the past with the major American basketball, hockey and baseball leagues.

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