We are pleased to bring you a new EDM Expert Talk together with McKinsey. It has never been more important to use data well and to have a strategy that fits the demands of the market. That’s why McKinsey has compiled a meta-analysis of the Sporting Goods market, and we are bringing you the results.
Victor Duran, Associate Partner at McKinsey, will reveal six key strategies that will give companies a competitive edge and the possibility to realize growth potential in this, our subscriber-only webinar.
You will learn:
- How to level up your branding and how this will result in a higher growth rate than your competitors
- How to modernize your assortment and pricing approach
- How to use a full-funnel marketing strategy
- Why sustainability is crucial for your growth strategy
- How to start using AI and emerging tech
- How to optimize your multi-brand model
We’ll explore all this using concrete examples of success from the Sporting Goods market and advise on how you can incorporate these steps.
Speakers include:
- Victor Duran, Associate Partner at McKinsey
- Claudia Klingelhöfer, Moderator, EDM Publications
EDM Publication cooperates with McKinsey
The webinar is the kick-off of our highly anticipated cooperation with McKinsey.
The purpose and goal of SGI Europe, a publication from EDM publications, is to bring the latest news, intelligence and learnings to help Sporting Goods companies and their managers to make better decisions. To support this effort, we are happy to announce our collaboration with McKinsey & Company.
McKinsey is a leading global consulting firm with deep knowledge of the Sporting Goods Industry and in partnership with the WFSGI, publishes the annual Sporting Goods Report.
McKinsey has developed a complete series entitled “How to become a super-winner in Sport” which covers the six key pillars every Sporting Goods company should be addressing to succeed in the coming years. Together, SGI Europe and McKinsey are proud to present this series. This kick-off EDM Expert Talk will be followed by further webinars on each of the six pillars.
Together, we will provide you insights, knowledge and data from the Sporting Goods and Outdoor industries in various formats including webinars, roundtables and analysis.
