While launching its first footwear line through Wolverine World Wide for Spring/Summer 2007, Patagonia has decided to rename its Water Girl USA brand from Spring 2008 as Patagonia Women’s Surf. Coming after the successful launch of a Patagonia Men’s Surf line, the consolidation of its lifestyle products under the strong ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here