While Nike Golf was making headlines with Rory McIlroy, Callaway has signed up a slew of young players alongside its established endorsees, such as Phil Mickelson and Ernie Els. The new Callaway endorsees include Gary Woodland, an American player known for his powerful drive; Ryo Ishikawa, the Japanese player who burst onto the international golf scene as a teenager five years ago; the Belgian star Nicolas Colsaerts; and the athletic American player Chris Kirk. Meanwhile, Jesper Barnevik, the stylish Swedish player, has walked over to Cobra Puma Golf. He was formerly associated with J. Lindeberg.

Topics