While selling Rockport, the Adidas Group is said to be investing in Bucketfeet, a new and innovative American brand of canvas sneakers along with Gordon Segal, founder of Crate & Barrell, and others. Adidas, which is apparently making the investment through a fund called Hydra Ventures, declined to comment on this. Founded in 2011, Bucketfeet uses canvas painted by all kinds of artists and designers from different countries. According to Germany's Wirtschaftswoche, the brand is reportedly sold in more than 20 countries. It has two stores in Chicago and New York, and it plans to open others in cities such as London and Amsterdam.

Topics