While the Euro Cup football championships was in full swing,...

While the Euro Cup football championships was in full swing, Puma was already preparing its on-site marketing for the London Olympics. The sports lifestyle brand is building the Puma Yard at the Boiler House, part of the Old Truman brewery on Brick Lane, to draw thousands of consumers with music and entertainment in a Jamaican atmosphere. With a capacity of about 1,000 visitors, the Puma Yard will feature such attractions as a beach bar with Jamaican food and drinks, giant screens, and the Puma speed test. It will be free to the public and open for 17 days and nights starting on July 27.