Whoop, the American “athletic performance maintenance company,” and the PGA Tour have announced a multi-year partnership that makes Whoop the official fitness wearable of the PGA Tour and PGA Tour Champions and a sponsor of the PGA Tour Active program. To activate the partnership, Whoop and the Tour will implement a Whoop Live for Charity initiative, which will see players wear Whoop devices to highlight the players’ biometric data and heart rate throughout the season, with related real-time metrics integrated into video content. Featured players will receive a contribution of $10,000 to the charity of their choice on behalf of Whoop and the Tour. Furthermore, Whoop will activate and create customized content within PGA Tour Active (www.pgatour.com/active), a new Tour initiative allowing fans to get an inside look into the health, fitness and lifestyles of professional golfers.

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