Wilco Prins is leaving as chief executive of Rip Curl Europe. His responsibilities will be taken over by Matthieu Lefin, the brand's head of group operations, who is already based in France. Lefin will continue to report to Michael Daly, the chief executive of the company. Prins first joined Rip Curl Europe in 2007. Rising through the ranks, he became president of Rip Curl Europe in 2013, replacing Olivier Cantet. Two years ago, Prins was re-elected as president of Eurosima, the European surf industry association.