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2017-04-21T00:00:00+01:00
2026-03-17T11:15:00Z By SGI Europe Editorial Team
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
2026-03-17T10:17:00Z By SGI Europe Editorial Team
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
2026-03-16T16:54:00Z By SGI Europe Editorial Team
Germany’s two sporting goods giants are losing brand value — while a discount supermarket gains ground, one carbon shoe at a time.
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