Xabi Alonso, the Spanish football player of the Bayern München team, and his wife Nagore Aranburu are Adidas' ambassadors in a campaign for its spring/summer 2017 Porsche Design Sport collection
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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