XXL seeks market leadership in Austria

On Aug. 29, XXL ASA opened its first XXL Sports & Outdoor store outside the Nordic countries, measuring 4,000 square meters, in the Shopping City Süd mall in Vienna. Attracted by strong marketing and promotions, around 13,000 visitors flocked to the store on the opening day, spending about €850,000, said ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.