Yaktrax unveiled its new logo and motto at the Outdoor Retailer Winter Market in January. The new logo depicts a yak and a bold new font, and the company's new tagline is “Winter traction for all you do.” The company is working to build its brand, which includes introducing new products such as the Yaktrax Run, a removable traction device for runners, coming out for fall/winter. It also has a new blog, Yaktraction, where people can keep up with the company: www.yaktrax.com/blog.

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