Yesterday, Puma opened its first flagship store in North America, located at 609 Fifth Avenue in New York City and covering 18,000 square feet of retail space on two floors. It features a product customization studio, digitally connected offerings and innovative sports engagement zones, including F1 car racing simulators and a large-screen NBA gaming experience. Magic mirrors throughout the store help customers to choose the right colors and styles. The store will offer exclusive collections signed by brand ambassadors and athletes throughout the year.