Yonex' net profit rose by 12 percent to 1,217 million yen (€9.4m-$9.9m) in the first half ended Sept. 30, as sales went up by 6 percent to ¥25,218 million (€193.9m-$205.1m). The conversion of the business in China from a distributor to a direct mode led to a 175 percent jump in Yonex' sales in the country to ¥2,593 million (€19.9m-$21.1m). Sales rose by only 2 percent in the depressed Japanese market. They fell by one percent to ¥1,209 million (€9.3m-$9.8m) in Europe, due especially to uncertain market conditions in Russia and Greece, but the strength of the dollar helped the brand to score a 33 percent increase in North America.