Zebco Brands has announced the appointment of Frerk Petersen as managing director of Zebco Europe, and that of Simon Morris as commercial manager of Preston Innovations, a subsidiary of Zebco Brands. Petersen has been director of marketing and product development for Europe since early 2011. Morris joins Preston from Shimano U.K., where he worked as commercial manager. Prior to Shimano, he was sourcing and category manager at Pure Fishing for six years, and brand manager for Wychwood for the previous three years.

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