Ziener will be for the first time the official clothing partner of the Nordic World Ski Championships. They will be staged by the International Ski Federation (FIS) in Oberstdorf from Feb. 23 to March 7, 2021. Under the deal, which was brokered by Infront, the German brand will dress more than 1,700 collaborators and volunteers for the event in the Bavarian town. It will develop an exclusive collection that will be offered online and through other channels. Ziener will be able to use the logo and to promote its sponsorship on videos through its own digital channels. The Bavarian firm is also a supplier of the German Ski Federation (DSV) and other similar national bodies, and the DSV has expanded its 12-year partnership with Infront to cover the marketing rights for the 2023 edition of the IBU World Biathlon Championships, which will be held in a different German town, Oberhof.

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