In a strategic move to further establish its presence in the football industry, Skechers has inked a deal with Oleksandr Zinchenko, a prominent player for both Premier League powerhouse Arsenal and the Ukrainian national team.
This significant development adds another heavyweight athlete to Skechers’ roster, joining the likes of Harry Kane, who is under contract with Bayern Munich. Zinchenko is set to showcase his skills on the pitch wearing Skechers’ Razor model, a lightweight speed boot specifically crafted for players seeking agility, comfort, and precision in their movements.
The long-term partnership will not only see Zinchenko donning the cutting-edge Razor boot but also participating in Skechers’ multiplatform marketing campaigns as a brand ambassador. He takes the lead as the first athlete to sport Skechers’ latest innovation, the Razor boot, featured in the new Diamond Ice Pack collection.
“They are making the right moves”
“Skechers may be relatively new to football, but they’re making all the right moves, and I truly appreciate the emphasis their team places on collaborating with athletes to craft the perfect boot,” expressed Zinchenko. “[…] I’m proud to be working with Skechers and am eager to contribute to the growth of this brand in our sport.”
Skechers’ foray into football is a relatively recent venture, with the company launching its football-focused initiative in August 2023. Since then, the brand has witnessed Harry Kane’s goal-scoring prowess, surpassing all others in Europe’s top leagues, solidifying Skechers’ position as a rising star in the football industry.
