Zoggs has launched a 100% chlorine resistant Aqualast swimwear. The brand said it is the first and only swimwear range that comes with a lifetime guarantee. The new swimwear is said to offer exceptional elasticity along with shape retention, ensuring a good fit after a swim. Aqualast swimwear also features UPF 50+ protection from the sun and is quick drying. The new product line will be available in women's, men's and junior ranges from July 2014. Its launch will be supported in-store with A4 landscape and A3 portrait posters, as well as promotional side strips on freestanding units. The range will also be heavily promoted via Zoggs' social media channels.

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