Zoot Sports is to become the official performance apparel and technical apparel sponsor for the 2016, 2017 and 2018 Ironman North American Series. Zoot was established in 1983 in Kona, Hawaii, which is the home of the Ironman World Championships. It has turned into a multi-sports brand but began making performance apparel for triathletes and claims to have launched the first footwear range for triathletes. The partnership will formally start in January.
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