Zopfi Sustainable Business Development, the new Dutch company recently founded by John and Rob Zopfi, is going to introduce Houdini in the Netherlands, Belgium and Luxembourg, starting with the spring/summer 2014 season. As reported, John Zopfi build up Patagonia's sales in northern Europe and then acted as sales director of Sole Technology for Europe, the Middle East and Africa until his departure at the beginning of this year. Houdini is the Swedish company that developed the first performance underwear in stretch fleece in the early 1990s.