The World Federation of the Sporting Goods Industry (WFSGI) has officially named Emma (Mason) Zwiebler its permanent Chief Executive Officer, effective May 1, 2024. This decision follows her interim CEO role, which started on Nov. 1, 2023, and was confirmed during a recent WFSGI Board meeting in London.
WFSGI Chair Andy Rubin praised Zwiebler’s contributions, stating, “The Board and I have been very impressed with Emma’s leadership of the WFSGI team as we work towards implementing our 2025 Strategic Plan.” He highlighted her deep industry knowledge and enthusiasm for advancing the federation’s goals, adding, “Emma has proved herself to be an innovative and inclusive leader and we’re looking forward to reaching new levels of industry collaboration with Emma at the helm.”
“I’d like to thank the WFSGI Board and Chair, Andy Rubin, for their support and guidance over the past six months, and I look forward to delivering on our 2025 Strategic Plan with the wider WFSGI team and our members,” Zwiebler expressed her gratitude for the board’s support. ”I’m excited to lead the WFSGI through our next phase of growth and plan to double down on our ESG and Physical Activity priorities with our members. Together, we make a strong collective to work towards reducing our impact on the planet and inspiring more people to live active, healthy lifestyles.”
Looking ahead, Zwiebler and her team are set to activate a Memorandum of Understanding on Physical Activity with the World Health Organisation and continue collaborating with the International Olympic Committee. These initiatives are part of WFSGI’s ongoing efforts to promote healthier lifestyles and support athletes on their journeys to events like Paris 2024.
