Zyro has been appointed as the exclusive distributor for the Giro brand's snow goggles and helmets in the U.K. and Ireland, complementing a distribution agreement sealed two years earlier for Giro Cycling. BRG Sports, which owns Giro and several other sports brands, said in a press release that Zyro has achieved considerable expansion across all cycle categories with the Giro brand in the U.K. and Ireland in the last two years, and it could also provide strong support for Giro's snow sports products. Zyro is to target specialty and other retailers. The agreement will start with the 2016/17 winter season, while in-season deliveries for the current season in the U.K. will still be handled by Kubus Sports, a Dutch importer, through an independent agent in the U.K. Kubus Sports remains exclusive distributor for Giro snow products in the Benelux countries. Zyro describes itself as the largest privately-owned parts and accessories distributor in the U.K.'s cycling industry, representing over 40 brands.