You may have noticed that our categories – the structure of our topics – have undergone some changes. This update has also affected the nomenclature used in our search function, the topic bar on our homepage, and the way topics are broken down in our newsletters and the SGI Europe Executive Edition.
We reorganized the topics to provide you, our valued readers, with a clearer and more comprehensive overview. Some of our previous classifications had become outdated or no longer reflected current trends.
Below, you will find our new classification system and explanations for these changes. We now feature 14 main categories, with several further divided into sub-categories for more precise differentiation.
FINANCIAL
A financial lens on the fast-changing sporting goods sector, including stock market updates and earning results. Find here analyses of the financial performance of brands and retailers including annual and quarterly updates, regional breakdowns, channel and segment growth.
The subcategories are
- Stock Market Updates
- Financial Results
CORPORATE
The latest news, analyses and data on corporate strategic initiatives, the latest mergers and acquisitions, IPOs, financing & capital raises, insolvencies and co-operations in the sporting goods industry.
The subcategories are
- M&A (=mergers & acquisitions)
- Restructuring (incl. insolvencies)
- Strategies (incl. corporate initiatives, boardroom, innovations, co-operations)
- Financing (IPOs, startup financing / capital raises, etc.)
PEOPLE
It’s a people’s business, and we cover it. Here, you read the latest interviews with influential sports business movers and athletes and the latest updates about personnel changes.
The subcategories are
- Personnel Changes
- Interviews
- Athletes
RETAIL
Everything you need to know about the latest developments in retail. Whether it is about brick and mortar, e-commerce or multichannel – we keep you updated.
The subcategories are
- E-commerce
- In-Store (brick and mortar)
- Multichannel
DISTRIBUTION
Find here analysis and news about distributors and key developments in the market.
The additional subcategory is
- Fulfillment
CONSUMER
In the end, it is all centered around the consumers. They are who the brands want to attract, the companies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
The subcategories are
- Market Statistics
- Trends
CSR & SUSTAINABILITY
The latest analyses and updates on what sportswear and sports equipment brands as well as retailers are doing to improve sustainability and corporate social responsibility.
The subcategories are
- Circular Economy
- ESG
- Equality & Diversity
SOURCING
The latest news and analysis about trade, imports, exports, tariffs and sourcing.
The subcategories are
- Suppliers
- Ingredient Brands
- Trade
MANUFACTURE
Here you find news about manufacturers within the sporting goods industry supply chain.
The additional subcategory is
- R & D
BRANDS
From a reader’s perspective, it is one of our most important categories. We cover all the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives. And of course, we also keep you updated about important developments around the brands itself.
The subcategories are
- Product
- Marketing
LEGAL
The latest insights, analyses and news regarding compliance regulations, standards and requirements, legal developments in the sporting goods industry, etc.
The subcategories are
- Compliance
- Legislation
- Legal Filings
EVENTS
From trade shows to important conferences in the sports business and the impact of sports competitions like the Olympics on the sporting goods industry, we keep you informed in this category.
The subcategories are
- Trade Shows
- Conferences
- Sporting Events
COMMUNITY
There is a lot going on in our industry. We support you with news about award competitions, knowledge transfer and everything related to our key associations such as WFSGI, FESI or EOG.
The subcategories are
- Webinars
- Associations
- Awards
- Trainings
TECHNOLOGY
Here, you can find analyses and advice on how technology (incl. AI, Blockchain, Metaverse, NFTs, Web3, VR/AR, software, retail technology, logistics/supply chain tech, etc.) is disrupting the sporting goods industry and creating new opportunities. This contains technologies that affect sport itself as well as business.
Besides that, you can find all the relevant data in our Market Analysis section and condensed data on our dedicated Data Visuals page.
Sports categories
Furthermore, we are aware of the reciprocal effect sports themselves have on the sporting goods business. This is why we also tag sports categories when appropriate. With this integration, we want to support your internal search on our homepage even more. Please find here our key sports segments:
- Running
- Lifestyle & Fashion
- Fitness
- Outdoor
- Action Sports
- E-Sports
- Team Sports
- Athletics
- Bike
- Winter Sports
- Water Sports
- Racquet Sports
- Football
- Health & Wellness
- Golf
- More Sports
We tried to develop this evolved taxonomy as carefully as possible and with you, the reader, in mind. We cannot wait for your feedback. Please let us know and contact Claudia if you have any thoughts or improvements.
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