Authentic Brands Group partners with SHG to expand Reebok in UK and Ireland

Authentic Brands Group (ABG) has forged a collaboration with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the handling of the Reebok brand in the UK and Ireland. Under the agreement, SHG will produce and distribute Reebok-branded football and basketball team training gear, uniforms, sportswear, training ...