The collaboration began in the 2015/2016 season.
Adidas and Italian football club Juventus have officially renewed their partnership, extending their collaboration for an additional ten years. The partnership will now run until the end of the 2036/2037 sporting season included (June 30, 2037). The current technical partnership agreement remains unchanged.
During this period, the German sportswear brand will continue to be the technical partner of all Juventus teams for a total fixed consideration of € 408 million for the duration of the agreement. This amount does not include any variable components linked to sporting results or additional royalties in the event of certain sales volumes being exceeded, said Juventus in a statement.
Juventus is the most decorated club in Italian football. Since the club joined Adidas in 2015, Juventus has collected 28 trophies across the men’s and women’s teams.
