Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work, a line of products designed for construction, maintenance and logistics. The first models are expected to debut in the second quarter of 2026 through select distribution partners and channels.
The partnership reflects the companies’ “shared ambition to enter the safety footwear category and bring to market best-in-class safety shoes delivering protection, performance and style,” according to a joint statement.
GLO is a business unit of the British group Bunzl dedicated to delivering personal protective equipment (PPE) and safety solutions to global markets.
“Partnering with GLO ensures category leading safety expertise, global reach, and responsible sourcing. As a business unit of Bunzl plc, GLO translates adidas’ design vision into specialist footwear backed by rigorous supply chain standards. adidas and GLO together are suited to bring to market best-in-class safety shoes – where uncompromising protection meets unique adidas style,” according to Lauren Mooney, General Manager of GLO.
The first models are expected to debut in Q2 2026 through select distribution partners and channels. Distributors and wholesalers interested in partnering can contact sales@glolicensing.com or register interest at www.glolicensing.com. The new online destination for adidas pro work products is www.adidasprowork.com.
This article was published first at our sister publication Shoeintelligence.com.
