Alibaba, in collaboration with the International Olympic Committee (IOC), has introduced a range of official products featuring the mascots of the Olympic and Paralympic Winter Games Milano Cortina 2026, Tina and Milo, and the IOC’s first Olympic jewelry line – all to be sold exclusively on Tmall’s Olympic Flagship Store for fans across China.
Product highlights
The range features more than ten mascot-inspired items, among them plush toys, figurines and keychains. It also includes the first Olympic jewelry line, with earrings, necklaces and bracelets inspired by the Olympic symbol.
Launch event
The unveiling was accompanied by a live-streamed event on Taobao Live and a four-day “Milano Cortina 2026 – Ice and Snow Wonderland” pop-up exhibition at Shanghai’s West Bund Dream Center, where visitors met the mascots and explored the collection. At Alibaba’s Hangzhou Xixi campus, large mascot installations and Olympic-themed displays further celebrated the milestone.
Background: Alibaba and IOC
Alibaba has been a Worldwide Olympic Partner since 2017, driving the IOC’s digital and e-commerce transformation. In 2018, it launched the Official Olympic Online Store on Tmall, reinforcing its role as the exclusive online retail channel for official Olympic products in China.
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