The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors. 

This partnership, running until 2028, supports athletes and the development of triathlon in France. It was established through Hopscotch Sport, the exclusive agency supporting the FFTRI’s marketing and commercial strategy.

Support at the highest level

Alltricks is becoming an official partner of the FFTRI and the French Triathlon Team. The brand’s logo will appear on the athletes’ tri suits, demonstrating its commitment to top athletes representing France in international competitions ranging from the European Championships to the World Championships.

Alltricks will also be a partner of the French Club Championship, also known as the Triathlon Series. This is the flagship competition that brings together the elite of French and international triathlon every year. Many foreign athletes participate in this event. This collaboration promotes clubs, young talent, and all licensed athletes while raising the profile of triathlon among the general public and throughout the country.

A Partnership Focused on the Future

The FFTRI-Alltricks partnership is a long-term commitment that will run until 2028. It aims to provide ongoing support to athletes, clubs, and federal events. The partnership’s goal is to equip licensees, support club development, and promote triathlon at all levels, including for Olympic and Paralympic athletes preparing for the 2028 Los Angeles Games.