French brand Babolat has announced a partnership with Juan Carlos Ferrero and his academy for tennis and padel. Ferrero becomes a Babolat ambassador and will now be equipped with Babolat racquets and strings. The partnership agreement also covers Ferrero’s academy, with Babolat becoming the official partner of the academy for tennis (racquets, strings, bags) as well as the exclusive partner for padel (racquets, strings, bags, shoes and apparel).
Ferrero, 45, is a former professional tennis player himself. He reached the top spot in the ATP men’s singles ranking in 2003. In 2017, he started working as a tennis coach. He is the current coach of tennis star Carlos Alcaraz, who is also part of the Babolat family.
The academy, located in Villena, a small Spanish city near Alicante, was founded by Antonio Martinez Cascales in the early 1990s with two clay courts and a clubhouse. It now spans 120,000 sqm and features 26 tennis courts and eight padel courts.
